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10 Website Design Strategies to Optimize Your Website's Power

Responsive Website Design

Your organization’s website can be the most powerful tool in your marketing arsenal. A well-designed website has the power to drive new prospects to your website, increase your conversion rate, and drastically improve your online presence. Whether you are establishing a website for the first time or improving your existing website, there are some critical steps to take to ensure that your website becomes one of your organization’s greatest assets. Below are ten website design strategies that will help you optimize your website’s impact.

1) Open with a bang. Capture your viewers’ attention immediately by creating an engaging homepage. Your homepage is often the first impression that prospects will have of your company. Much like the lobby of a hotel or a preview for a movie, your homepage can attract prospects or make them want to leave and consider other options. Here are a few key elements that your homepage should contain to make a great first impression:

  • An effective headline promoting your site’s purpose
  • A summary of the benefits offered by your website
  • A strong call to action to convince visitors to further explore your site
  • Images that illustrate the benefits of your website

2) Make sure that the pages of your site load quickly. A study by of the average website user revealed that 40% of website visitors will abandon search efforts if a website’s page loading speed is longer than four seconds. Whether your website consists of five pages or twenty, your pages should load quickly. According to Google’s video “Site Performance for Webmasters”, an acceptable page-loading speed for e-commerce websites is 2 seconds, though Google strives to maintain speeds of under half a second.

3) Ensure that your website is mobile-friendly. With approximately one in four Americans using only a mobile device to conduct web searches, web designers need to make a mobile-friendly design a top priority. Failure to have a mobile friendly website can result in poor page-loading speed and decreased conversions. Tips to promote a speedy, mobile-friendly design include the following:

  • Eliminate unnecessary external media assets
  • Resize website images for faster loading on mobile sites
  • Limit the inclusion of resource files

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4) Carefully craft your content and keywords. Your website’s ranking with search engines hinges upon your choice of content and strategic use of keywords. Failure to recognize the importance of quality content can negatively impact traffic to your site and can hinder the chances that visitors will return to your website.

As you create content, you should focus on educating visitors as opposed to using sales language. Avoid the urge to be long-winded and strive to be clear, informative, and concise. If you feel that writing is not one of your strengths, you should invest in the services of a copywriter or professional website design strategies company.

5) Your organization’s contact information should be clearly listed. The absence of contact information on a website is a key complaint among internet users. When prospects have a question about your content or products, they expect to be able to communicate with a representative of your company and receive an answer. Whether the goal of your website is to educate visitors or sell your products, you should provide visitors with a means of contacting you with questions or product inquiries. A robust “Contact Us” page should include the following:

  • The full physical address of your organization
  • A contact e-mail address in the form of a clickable link
  • A working telephone number with area code
  • Links to any social media sites that you may have
  • A photo of your facility adds legitimacy to your website and organization

6) Use a variety of media tools to illustrate key products and services. Keep your visitors engaged by incorporating a multi-media approach that includes the use of images, videos and interactive tools. Images and videos help illustrate complex concepts and products while also providing a means of breaking up written content.

7) Avoid an overwhelming wall of text. Your website’s written content should be broken up into manageable portions to promote easy reading and maintain visitors’ interest. Some general guidelines for structuring content include the following:

  • Keep paragraphs short and succinct. They should contain no more than 3-4 sentences.
  • Use section headers to help organize paragraphs
  • Pages should be at least 300 words in length to rank well with search engines

8) Create a blog and keep it updated. Establishing a blog is a great way to educate visitors and build trust among prospective clients. Additionally, your blog content can help improve your website’s SEO rankings. In order to be effective, your blog posts should be helpful, interesting, and relevant to the purpose of your site. When setting up your blog, you should create a blog schedule and strive to stick to it.

9) Make sure that your website is easy to navigate. Failure to design a website that is easy to navigate can result in early abandonment of your site and poor conversion rates. Website visitors do not like to lose their bearings in the middle of browsing a site. You can help maintain a positive user experience by following these three navigation tips:

  • Keep your search feature in prime working order
  • Use succinct but accurate text to describe linked pages
  • Each clickable image should include text that describes the link

10) Enlist the support of an industry expert. The best path to a great website involves seeking the guidance of a professional web design firm. By entrusting your website design strategies to a trained expert, you can help ensure that your website is eye-catching, mobile-friendly, interesting, and effective in optimizing conversions.

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Want some great tips to improve your website? Have a pro evaluate your site for free! We’ll analize aspects such as design, mobile, SEO, page load speed and more. Just click the button below.

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