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5 Reasons Your Website Design Needs to be Responsive

responsive web design

Designing a new website can seem like a complicated project. Especially if you’re not an expert in the field, you may feel overwhelmed by the amount of variables you have to keep in mind in order to make sure that the finished project succeeds in attracting and convincing your target audience.

But in reality, successful website design can be boiled down to a few, specific best practices. Among them is perhaps the most important in our current digital age: making your website responsive.

Understanding Responsive Design

On its surface, responsive web design is a very simple concept. It means that your website will adjust dynamically to all screen sizes, allowing visitors on devices from smartphones to desktop computers to have the same, positive experience while browsing your site.

Of course, that means optimizing your code to make these dynamic adjustments. But it also means making sure that your images are the right size to fit all screens, and creating a navigation that can work with touch screens as well as the click of a mouse.

Responsive design, in other words, is a design philosophy as much as an adjustment in your code. Here are 5 reasons you should embrace it.

1) Your Audience is Mobile

At this point, saying that increasing numbers of internet users are accessing your website from a mobile device is no longer a surprise. Last year marked the first that mobile internet usage surpassed its desktop counterpart, and that gap will only widen in the near future. As research firm comScore noted earlier this year,

Mobile is now the growth driver, while the desktop is rapidly becoming a “secondary touch point” for a large percentage of the US digital audience.

Today, 80% of internet users own a smartphone. By 2020, experts predict smartphones to be the device most adults use to access the internet. Not designing your website to reflect these facts and accommodate your mobile users could be a fatal mistake.

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2) Screen Sizes Differ

While the rise of mobile internet usage is undeniable, mobile users is far form a homogeneous audience group, Someone who views your website on a 4″ smartphone screen will have very different expectations than someone who uses a 10″ tablet instead. Both are considered mobile users, but both require a website that adjusts specifically to their needs.

And of course, you should never underestimate your desktop visitors, as well. While mobile devices are undeniably a growth driver, a large percentage of your audience will still use their desktop computers to browse your website.

Especially if you sell your products on your website, you need to appreciate the fact that 90% of all e-commerce conversions still occur on desktop devices. Making sure that their user experience is not different or worse than that of mobile users is crucial to maintain and extend your digital success.

3) You Outpace Your Competition

The above points make the case that your audience should determine your choice to go responsive in designing your website. But in reality, your competition could be just as important when making the switch.

Depending on your industry, most of your competitors likely won’t have implemented a responsive design structure. In fact, a 2015 study showed that only 11.8% of all websites are currently responsive. Among small business websites, that number drops to 9%.

For your brand, those numbers can become an undeniable competitive advantage. Most potential customers will browse around before making the choice to go with your (or your competitors’) product or service. Their user experience will play a large part in determining brand credibility and quality. If you can offer them a positive UX through responsive design, and your competitors can’t, your chances of completing the sale increase drastically.

4) A Positive ROI

You may think of responsive design as an expense and added complication to your web design project. But in reality, it’s a crucial part in ensuring the long-term success of your digital presence. An initial investment will pay off significantly in the future, as you don’t have to worry about necessary adjustments for screen sizes that are not yet on the market.

In addition, you will also save resources if you currently maintain a separate desktop and mobile presence. Instead of having to make adjustments twice every time a change needs made, you can make them once knowing that they will take effect immediately for all screen sizes.

Finally, depending on your business mobile, a responsive website may even eliminate the need for a mobile app. Add up all of these resource savings, and the return of investment on your responsively designed website is significant.

5) Your SEO is Counting on It

Last, but certainly not least, you should consider the search engine optimization benefits that a responsive website can provide. In April 2015, began elevating responsively-designed websites in its search results. The update,called Mobilegeddon by marketers around the globe, only confirmed what most web designers already know: responsive design is the future of search engine optimization.

Given the above-mentioned rise of mobile devices, that’s not a surprise. Search engines like Google and Bing depend on positive user experiences, and have to accommodate the needs of their increasingly mobile audience. Nearly 60% of Google’s searches now occur on mobile devices, so the results better be optimized for these trends.

The move to mobile is not currently happening – it’s already here. Is your website prepared? From better serving your audience to increasing your SEO results, responsive design brings enough benefits to make it a mandatory part of modern website design. Adjusting earlier, rather than later, allows you to gain a competitive edge that can significantly grow your business and its audience.

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Want some great tips to improve your website? Have a pro evaluate your site for free! We’ll analize aspects such as design, mobile, SEO, page load speed and more. Just click the button below.

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